“Why be you when you’re able to be me? ”

That concern had been element of a ’90s social advertising campaign produced by Concerned Children’s Advertisers and Health Canada. Into the clip, two girls are walking through a” that is“boutique provides services and products and procedures to simply help customers alter their appearances and personalities.

“Don’t settle just for being yourself, ” a woman’s vocals says among the girls is analyzed by a makeup artist whom covers her lips with scarlet pigment. “Why be you when you’re able to be me? ” she says.

The advertisement campaign appears more appropriate now than ever before, with that concern representing precisely the variety of mindset social media is perpetuating: Why be you when you’re able to end up like all of the popular, gorgeous individuals, like Kylie Jenner?

Personal media influencers these full times are just starting to seem like beauty clones. You understand the design: a pout that is full completely arched eyebrows, possibly some expertly used eyeliner, topped down with an excellent dosage of highlighter and cheek contouring. A contour palette and some matte lip color, you can be well on your way to looking like everyone else with a few makeup brushes.

Why, though, is wanting like everybody else one thing we strive for? There are certain facets that play a part, including a potential aspire to easily fit into and a propensity to mimic a-listers and influencers.

Other people have written by what is dubbed “Instagram makeup“Instagram and” face” before, however the trend remains going strong. HuffPost spoke to Rachel Weingarten, a beauty historian, Renee Engeln, a therapy professor and composer of Beauty Sick: the way the Cultural Obsession With Appearance Hurts Girls and Women, and Dr. Michael Brustein, a medical psychologist, to have some responses.